According to The Guardian, Virgin Media has held talks with Amazon about putting its video-on-demand service Prime Instant Video on TiVo and is " certainly open" to the idea, according to Virgin's boss Tom Mockridge.
Speaking at a Broadcasting Press Guild event in London, Mockridge was asked if he had had discussions to carry shows from Prime Instant Video. He replied that, "the honest answer is we have talked to them" and "we are certainly open to it", but " it takes two to tango" and said there is nothing to report currently as Prime is still "working out" their proposition.
He went on to say that Virgin had "no interest at all" in entering the fray over football rights, arguing that the company could secure the rights for its customers through its relationship with rights holders such as BT, Sky etc.
The full article is available here: The Guardian
