Sky boss Jeremy Darroch played down the idea of a new 4k ready box from Sky – reported as Project Ethan – explaining the rate of change was different to what it was ten or even five years ago. Rather than replace the entire set-top box population it was more likely that changes will be made to the software.
“Ultra HD is to be determined – it does really well on big screens, but less impactful [sic] on smaller screens,” said Darroch. “The jury is still out as to how big an idea it will be, we’re thinking about the box power, how we build into the software stack and the broadcast infrastructure that goes alongside that.”
NOW TV, Sky’s pay-as-you-go service is to receive a revamped set-top, again based on the Roku platform. NOW will also receive a new logo. Rumours persist that it will be a full 1080p service - the current box, based on the old Roku LT, is only 720p. Expect a price hike too - despite service problems with the live channels the On Demand content has proven hugely popular and Sky are projecting even more success for the service going forward.