Without any great fanfare (or even an email mailing) Virgin appears to have launched it's competitor to Sky Store. V6 only, I think, but I'm guessing as I've seen no press release yet.
Prices are pretty much the same as Sky and Amazon Video. I have no idea how it compares with those services so if anyone has a play with it please let me know. (My family has been using Amazon Video for rental and downloads for the last year as we have the App on our Sony TV and I can't see us switching any time soon.)
It's notable that it doesn't link in to your Virgin Media account but requires credit card details instead. Surely they should have linked it in to the established account and payment method? For all the delays since it was announced almost a year ago this feels somewhat cobbled together.
You currently need to sign up online rather than through your TV, which you can do here: www.virginmediastore.com
