HBO looking to cut the cable?

HBO is finally moving to confront the threat of Netflix in the US and is to offer some of its programming to customers who don't have a cable subscription via a new "OTT" (i.e. Internet) service. Is this the start of the end for the huge US cable industry and the tipping point for cord cutting? This article on The Register makes some interesting points http://www.theregister.co.uk/2014/10/17/hbo_sends_shock_waves_over_us_pay_tv_we_go_ott_next_year/ .