Pricing details have been announced too and the top priced Sky Q bundle, including Sports, Movies and HD, will be £88.50 per month (the current top priced Sky TV bundle is £75.75, so that's a tenner more).
There's also a one-off charge for the new box too - and it will be cheaper for Sky broadband customers. If you don't have Sky broadband, Sky Movies or Sky Sports, the Q box will be £249 and the Q Silver box will be £299. A Sky Q Silver bundle with the Sky Q Silver box and one Mini box will also be available for £299. The new boxes looks awfully like the Roku 4 box in the US to my eyes.
Hands on reviews for the new Sky tech have been largely positive but the absence of 4k programming at launch has been commented on.
There is also the promise of a 'more advanced' Now TV box later this year. Existing Now TV customers will see a new interface roll out to their boxes from February.
The new Now box will combine Now TV and Freeview channels for the first time and will allow Sky to better compete against BT and TalkTalk’s low priced TV services which are also delivered via broadband and include a mix of pay channels alongside Freeview’s aerial-delivered channels. It's a Roku, too.