Sky is to make its full TV service of hundreds of channels available without the need for a satellite dish for the first time, as it looks to stem customer defections to rivals such as BT.
The pay-TV giant suffered an 18% plunge in profits at its UK business in the last six months of 2016 has announced that it will launch the broadband-delivered TV service next year.
Jeremy Darroch, the Sky chief executive, said it would allow Sky to target up to 6m households across Europe who cannot, or will not, have a satellite dish.
There's already the broadband-delivered 720p NowTV service of course but what the appetite will be for the full Sky TV service (and cost) will be interesting and possibly challenging for Virgin Media and other services. Too early to know whether it will include any 4K UHD services or what the hardware would be.
Sky and Discovery are also trading blows in a carriage dispute that could result in twelve Discovery-owned channels disappearing from the satellite service at the end of this month.
More details on both stories here and at http://www.whathifi.com/news/sky-q-tv-service-wont-require-satellite-dish-2018