May 22, 2018
UHD on Virgin Media this weekend
Eurosport is launching a temporary UHD service with coverage of the Roland Garros French Open across Europe.
UHD coverage of the tennis tournament will be available in the UK on Sky Q and Virgin Media, as well as in Germany (via HD+), Spain (Orange) and France (Canal Digital).
The service will launch on Sunday 27th May, except for Sky Q users, where the channel will be available from Monday 28th May. Viewers require a Sky Q 2TB box, multiscreen subscription and a 4K UHD TV. Virgin Media offers UHD content on its V6 box.
UHD coverage is restricted to the Philippe Chatrier centre court.
It also represents the first time Eurosport has broadcast a live sporting event in Ultra HD in multiple markets at one time following Eurosport Germany’s successful transmission of the Bundesliga fixture between 1 FC Koln and Borussia Dortmund in Ultra HD in February.
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So they’re doing this because they aren’t yet ready to launch a full 4K channel, and they don’t want to do that when 90% of the content will be in HD and not 4K.
We’ve had a 4K TV for about a year and a half now, and it’s taken this long to watch anything on VM in 4K. And you can’t record it and watch later. Fortunately we didn’t buy it expecting anything from VM. But even things like the YouTube app on the 4K Apple TV still don’t support 4K. So it’s been a painfully slow introduction of 4K content. I think even longer than it took for HD to get going.
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