Story here: https://www.telegraph.co.uk/business/2019/04/08/race-faster-broadband-prompts-virgin-media-consider-opening/
This line caught my attention
Liberty Global might hope to gain reciprocal benefits in the supply of Sky Sports and other channels for Virgin Media’s cable TV service.Before you punch the air screaming “Yes! Sky Atlantic and 4K channels!”, there’s a more cautious postscript:
“sources said there are fears that Sky may only be flirting to put pressure on Openreach, which is currently developing its pricing plans for full fibre in talks with Ofcom”
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