Over the last few years Sky Sports has lost the rights to many of what used to be the main attractions to their sports channels. Various golf, rugby and tennis competitions have signed deals with various non-Sky channels and even the cash cow Football hasn't been immune to the lure of other broadcasters, notably BT.
The Spanish top football league was something that disappeared quietly from Sky a few years ago, yet the cost of Sky Sports across all platforms has continued to rise regardless of so much top tier sport being found elsewhere these days. Funny that.
Fans of the Spanish take on the beautiful game have had their work cut out in recent years as it’s only been (legally) available online (with a few matches broadcast unheralded on ITV4) but now Virgin Media customers have a new dedicated HD channel on channel 554, LaLiga TV.
It’s available at no extra cost to current Premier Sports subscribers or you can sign up for a combined subscription to both Premier Sports and LaLigaTV for £9.99 per month.