It's been a year since Sky launched Sky Atlantic for its customers and Virgin Media baulked at the price Sky asked for it. In that time there have only been two series on the channel that have led me to rely on the "generosity of others": Boardwalk Empire and Game of Thrones. Other than those two, for me attractions on the channel have been relatively light. Sure, Mad Men will be a treat when it finally returns but to be honest I've been less impressed than I thought I would be and certainly not tempted to abandon my TiVo and head for the dark side. There are a few great series being repeated - Seinfeld and The Wire are now being re-broadcast in heavy rotation on Atlantic - but I've got those on disc already as have most who know them.
Having said all that, I'd still love to have Atlantic, even just in standard def.
This week sees the first anniversary of the launch of Atlantic (Feb 1) and the following week has Virgin Media's Full Year and Q4 2011 Results and Strategy Update on Feb 8th, so if there is going to be any carriage announcement for Atlantic expect it in the next few days. I don't expect anything but you never know - I think we have all the Sky channels in standard def except Atlantic and of course we have Sky1, the movie channels and Sport 1 and 2 in HD on Virgin. We even have Sky Anytime (although I haven't seen any of the promised HD on that yet) so it's odd that Atlantic is still held back.
So maybe Virgin could spare a few quid from that mega broadband upgrade £120m they're spending and at least give us Sky Atlantic SD. Pretty please?