"I have since learned the app has been ready for months; it was submitted to and approved by Apple months ago. But Virgin Media is choosing to sit on it as it considers how to tackle a problem that will soon be shared by fellow connected TV operators…
For Virgin’s iPad app - which lets users switch channels and record shows from their sofa - to work, customers’ set-top box and iPad must be on the same home network. The problem - unlike iPad, Virgin Media’s TiVo is not WiFi-enabled.
That means customers keen to use the new wave of second screen controllers must run cable from their WiFi router to their set-top box. In many cases, consumers’ routers are not in the same room as their main TV.
And that poses a big challenge to operators - how can Virgin Media launch its fancy new app experience when it knows it will instantly disappoint thousands of consumers who can’t use it? And how does the company manage requests from customers who want its engineers to relocate their WiFi router or run extra cabling?
The problem can be solved either by manufacturers WiFi-enabling their devices or by offering bolt-on WiFi-enabling dongles separately.
Each method could be a way for Virgin and others to finally launch its TiVo and other apps. But each also adds extra expense to this new wave of products and services. And that could blunt initial adoption, at least until WiFi becomes more commonplace in them from the start."
March 12, 2012
TiVo tablet App "ready", but...
This from PaidContent: