MediaGuardian reports: BSkyB is to launch its internet service Now TV on Tuesday, with the aim of taking on rivals such as Netflix and LoveFilm, offering movies for £15 a month or up to £3.49 per view.Netflix is currently £5.99 a month and LoveFilm pricing starts at £4.99 a month, so it does make you wonder who will be attracted to a service costing considerably more at £15 a month. It will get streaming movies ahead of other services but surely if people want that they will already have Sky Movies. Maybe when it adds the Sky channels and sports it may make a little more sense for those looking to supplement their Freeview, but that's likely to cost even more, and for now it looks a poor proposition compared with the alternatives.
The service, which will launch this week on PC, Mac and some Android smartphones, will initially only offer Sky Movies content at launch with access to 600 films and 11 channels.
However a typically aggressive rollout plan will see Sky Sports content including Premier League, cricket, rugby and golf before the end of the year, as well as channels including Sky1, Sky Arts and Sky Atlantic.
Now TV will be priced at £15 a month for customers who want to access Sky Movies content, with a "pay and play" option of selecting individual films from 99p to £3.49.
July 16, 2012
Sky launches Now TV
Prepare to be underwhelmed...