The fledgling service, which, after my initial excitement has proven to be a nightly disappointment with its appalling picture quality, buffering, and service outages, is definitely getting cancelled in my household now.
And they wonder why people use bit torrent or usenet...
more info: thinkbroadband
UPDATE: this from Now TV:
Just want to let you know that the price rise is being put on hold. Entertainment Month Passes will continue to be £4.99 a month, and Sky Movies Month Passes will continue to be £8.99 per month.
We're in the process of updating the entire NOW TV site with this information, but it should all be correct very soon.