"The vast majority of new broadband customers in the UK are opting out of "child friendly" filters when prompted to install them by service providers. The industry watchdog Ofcom found fewer than one in seven households installed the feature, which is offered by BT, Sky, TalkTalk and Virgin Media.
"In July 2013, Prime Minister David Cameron announced the major UK internet service providers (ISPs) had agreed to offer "unavoidable choice" parental control filters, which block legal pornography and other adult subjects "by default". However, the Ofcom report found users had overwhelmingly opted-out of the filter.
"The percentage of customers taking up the option for each service provider are as follows:
- Virgin Media - 4%
- BT - 5%
- Sky - 8%
- TalkTalk - 36%
"All new subscribers to the ISPs were offered the "unavoidable choice" option, with the exception of Virgin Media, which only presented the feature to 35% of customers."
What a surprise.