Virgin Media TV (Living, Trouble, Bravo and Challenge) may be a profitable business in its own right but it's up for sale. Here's the report from The Times. Also up for grabs is VM's stake in UKTV. Letting go of the content side of Virgin's business has been a strategic intention for many years and will bring some much needed cash into the business to offset some of the crippling debt still on the books...and may be some investment in new services?
Also, programmes from UKTV channels Gold and Eden are to available online via SkyPlayer. Virgin Media co-own UKTV yet they're on demand via Sky? I know it's old BBC content and some is already in Virgin's On Demand service, but it still struck me as an unusual deal.