Thursday sees Virgin Media announce its latest quarter's results, and, if the last year's announcements are anything to go by, we should see another service enhancement to help distract from so-so performance and details of the debt re-financing. Whereas Sky's stunning performance quarter after quarter speaks for itself (another quarter of a million signed up to HD last quarter, taking the number up to 1.6m), Virgin's Chief Exec Neil Berkett has previously relied on something up his sleeve each quarter to offer some cheer to his customers. I wonder what will we see this time?
Earlier in the summer we had the additional HD channels which, let's be honest, surpassed most's expectations - not just 4HD, but also Nat Geo, MTVN, FX, ESPN and Living, all for nowt if you're on the XL package. This time around I'd hope for more HD (ITV1, Sci Fi, Discovery, History?) but I think chances are it'll be back to something more about 50mb broadband, maybe making that the standard for VIP customers rather than the current 20mb. Or maybe he'll just pacify the financiers with more details of the accounting wizardry and London listing of VM.
Anyone know anything definite?