Virgin Media, the UK's leading entertainment and communications company, has confirmed its TV customers will soon be able to enjoy Discovery HD as well as more HD shows on demand, as part of the company’s growing High-Definition offering.
Launching this spring, Discovery HD on Virgin TV will broadcast all day, every day and offer content from Discovery’s extensive collection of more than 1500 hours of HD programming. Discovery HD is full of entertaining shows about popular science, history, engineering, culture and natural history including Extreme Engineering, Mythbusters, NASA’s Greatest Missions and Bear Grylls: Born Survivor.
This is Virgin Media’s second announcement about new HD channels this year and the company plans to reveal more details about further launches in the coming months. Virgin Media’s expanding HD line-up already covers a wide variety of branded entertainment, including drama, sport, documentaries and music, with channels from the BBC and Channel 4 available to all Virgin TV customers, as well as ESPN, FX, MTV Networks, National Geographic, LIVING (a Virgin Media exclusive) and the forthcoming Eurosport HD channel all available for no additional monthly fee to ‘XL’ TV customers.
In addition, Discovery Networks and Virgin Media will make HD on demand content available, such as Deadliest Catch and Miami Ink. Virgin Media already carries several hundred hours of HD programmes on demand, all ready to start at the touch of a button. This includes HD versions of popular films, as well as BBC iPlayer HD and full television series via Virgin Media’s huge TV Choice on Demand archive.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: “Discovery’s engrossing programming is all the more amazing in High-Definition and will make a compelling addition to our growing HD line-up. We’re adding several more HD channels in the coming months, which we will make available to our XL TV customers for no extra monthly fee. Compelling channels, combined with our vast collection of on-demand programming, will ensure that our customers have the best overall HD entertainment package available.”
Dee Forbes, Executive Vice President and Managing Director, Discovery Networks UK, said: “Virgin Media is a valued partner of ours and I am delighted that they have added Discovery’s UK HD channel to their portfolio. Discovery has been at the forefront of HD development across the globe and now offers HD services in 23 international markets. HD is increasingly popular with TV viewers and with over 1500 hours of HD content to choose from, Discovery gives consumers the opportunity to see many of their favourite shows in stunning high definition.”
February 10, 2010
Discovery HD coming to Virgin Media this spring
From the VM press release: