So what happened?
BomberAV said about Sky Atlantic:
I believe Atlantic will possibly be arriving on the first of August with BT Sport, but if not it should be there in August some time.So don't give up hope on that arriving. Fact: Sky are no longer marketing Sky Atlantic as "Exclusive to Sky customers", so I'm still hopeful that we'll see it before long.
With BT Sports the talks hit an impasse. These carriage deals often take longer than either side anticipates and I've heard from people I know at both VM and BT that the talks have been ongoing and haven't broken down, they're just haggling over the price. Everyone thought it would be done by now - but it isn't.
Presumably VM want to be able to offer it to customers at the same price as ESPN - I got it free as a VIP customer - whereas BT would prefer it treated as a premium channel (as it is to Sky customers). One side will buckle. Something has to give. But in the interim, the customers don't know what to expect and if you check out Virgin Media tweets over on the Twitter feed you'll see a lot of angry customers are complaining. And, of course, both BT and Sky are looking to capitalise on VM's lack of a deal.
I personally hope and expect it to be resolved by the start of the Premiership season. But I don't know. That's speculation based on what I've heard.
It's a shame the forums have turned quite childish and nasty about this matter: Sky trolls (don't they have decent forums of their own?) are everywhere and there have been all kinds of attacks on Bomber and even Media Boy, which to my mind are completely out of order. I don't think anyone has gone out to deliberately deceive.
But until it's confirmed by VM officially, everything is, to some degree, speculative, no matter how reliable a source. Commercial deals don't always get done on time. Negotiations sometimes stumble at the last hurdle.
Keep the faith.