Sky and HBO are to co-develop and produce new, original drama as part of an expanded partnership between the two companies. The collaboration includes an extended content output deal to ensure that Sky Atlantic remains the exclusive home of first-run HBO programmes in Britain and Ireland through 2020. [more]One of the ironies for me of Sky Atlantic is that it missed out on many of the most popular US imports - True Blood (HBO but carriage with Fox), Breaking Bad, Walking Dead, Homeland, House of Cards, Sons of Anarchy. Also, many of its original shows are now drawing to a close (Mad Men, Boardwalk Empire both ending with the next season) whilst the new shows have proven to have little appeal (with the notable exception of Game of Thrones). I still wonder how it makes money for Sky.
I once considered jumping to Sky for it, now I would rather have Netflix. Truth is, I have access to Atlantic via my NowTV box but I rarely look at it.