It's going to take a while for the deal to be completed so don't expect any rapid changes under VM's new owners. “Virgin Media’s approach to the TV business is solid. It hasn’t been pursuing a premium content play and we think that’s right for Virgin Media,” said the Liberty Global President, whilst Chairman and Founder John Malone said “Relations with Sky are important to us. We have a long history of competitiveness with News Corp and we look forward to this.
“There’s no question that the UK is competitive but demand for services is strong. Everyone who does a good job will do well.”
Neil Berkett, who I personally think has done a great job at Virgin (despite ignoring my pleas for Sky Atlantic), will be stepping down when the takeover is complete.