Virgin claims the move means it is now the only provider in the UK to offer BT Sport as part of one subscription.
Virgin claims the £3 price rise for XL packages, which will take effect from September 1st, comes on the back of work done to help minimise the rising cost of sports subscriptions and adding the BT Sport Europe channel. While any price rise may seem at odds with the idea of minimising costs, the increase is less than those soon to be implemented by BT (+£6) and Sky (+£7.49).
BT Sport Europe in SD and HD will also be included in the bolt-on package for non-XL customers - the cost of which has risen from £15 to £18 a month with no activation fee.
Update: here's the Virgin Media Press Release, which strangely doesn't mention the price rise.
BT Sport Europe HD will join BT Sport channels - 1 HD, 2HD and BT Sport ESPN HD - on the Virgin Media platform from launch on 1st August and will be available to all TV XL customers and TV customers taking BT Sport as a bolt on.
In addition to BT Sport Europe HD, we have added more HD channels including Nat Geo Wild HD and Lifestyle HD.
Our TV Anywhere service offers 100 live channels to enjoy over WiFi and is currently the UK’s most comprehensive TV on-the-go service.
Our extended contract with BT means that in addition to the Uefa Champions League and Europa League matches, TV XL customers can enjoy a wide variety of sports content including: English Premier League Football (38 matches), FA Cup (25 matches), Aviva Premiership Rugby (69 matches), up to 500 matches from across the German Bundesliga, Italian Serie A and French Ligue 1, UFC, NBA (basketball), MLB (Baseball) and Moto GP.
Subscribers will be able to stream matches live on TV Anywhere via tablets, mobiles, laptops and PCs.
You’ll also get access to BT Sport Extra (which is BT’s interactive red button content), allowing you to watch all eight matches during the UEFA Champions League group stages.