The new channel will be available to Virgin Media customers from launch on 1 August. Full details of how it will be incorporated into Virgin Media sports packages will be announced soon.
Tom Mockridge, Virgin Media Chief Executive, said: “If the football is on, we’ll be showing it. Virgin Media is still the only provider that offers you front row access to all the live sporting action at home and on the go.”
Virgin Media customers will have access to live televised matches from English Premier League, UEFA Champions League and UEFA Europa League, at home or on the go. For sports fans who want more than football, Virgin Media offers over 30 sports channels showing all the major live sporting action in HD or on the go. They include Sky Sports, BT Sport, British Eurosport, Premier Sport, BoxNation and Racing TV. Virgin Media is the home of all the major live sports in the UK, in HD or on the go."