The mighty readership of this blog has voted on the addition of BT Sports Europe to the XL TV package for a mandatory £3 for ALL customers - and you are most definitely not happy.
394 votes were cast in the poll I ran after it was announced that another sports channel was arriving but it was going to cost all customers on Virgin's top telly tier more, regardless of whether they wanted it or not. 68% said they were unhappy, 9% weren't particularly bothered one way or the other and less than a quarter were happy.
I don't think anyone's unhappy to see additional HD channels on cable, but clearly it's prospect of yet another price increase, and this one for a specialist (albeit probably popular) channel, that is the problem. And it sets a dangerous precedent: if Virgin starts bundling other specialist channels into its bundles and charging for the privilege, many customers will vote with their wallets and quit.
I like the Champions League and for me the new deal is good value. But if had been, say Sky Sports F1 I was being charged for I would have been seriously unhappy. I have no interest in F1 so why should I pay for it?
Virgin has most likely done the deal so that it can market the cost of BT's Europe channel as cheaper than Sky (simply by making sure all top tier customers fund it, not just those that sign up specifically for it) but that's not fair to many, many customers.
I think the days of channel bundling are numbered, especially as the noise of cord cutting gets louder, so is this is the latest evolution of the principle of bundling (i.e. us paying through the nose for channels we don't watch) or is the start of the desperate death throes of an outdmoded pricing model?