Sky Movies is being replaced by Sky Cinema to give customers "even more of the biggest and best movies closer to cinema release than any other subscription service."
Launching on July 8th, Sky Cinema customers will receive a new movie premiere every day, more on demand films, pop up channels as well as better HD picture and sound quality. All of these extras are designed to take them "closer to the cinema experience," according to Sky.
Among the first films featuring on Sky Cinema in July are Spectre, Mission Impossible: Rogue Nation and Ant-Man. In August, The Martian, Star Wars: Episode VII The Force Awakens and The Man from U.N.C.L.E will be added.
And here's the important bit for us: Sky Cinema will be available at no extra cost to existing and new subscribers. This includes customers who currently access Sky Movies on NOW TV, BT, Virgin Media and TalkTalk.
HD content will be offered as standard to all Sky Cinema customers on the Sky and Virgin Media platforms.