“We’re significantly improving our proposition in terms of HD and expanding our library, but we still have a long way to go before we hit the consumer mainstream that we aspire to. We need to educate consumers and drive experimentation.”
Berkett returned to familiar ground during his Wednesday evening keynote, putting his case for “economic access” to [Sky’s] pay-TV content and setting out the advantages of cable broadband over DSL to a willing audience.
What does this mean? Hopefully there will be more HD on demand available when the new iPlayer and 4OD services are introduced in May, and maybe a return of the Sky basics is pending, and possibly a Virgin IPTV offering is in the pipeline. Interesting.