Virgin Media has added three additional channels but none are high definition.
Sony Entertainment Television is on channel 193 and has TV shows such as Hustle, This Life, Huff and newer series such as The Tudors, along with Sony movies including Spider-Man 3 and Surf's Up.
We also now have CBS Action on channel 192 which includes Star Trek Next Generation and NCIS in its lineup.
And finally news channel NDTV, India's most watched English news network, on 621.
Hardly Sky Atlantic but some will be pleased.