- 114 said that the price rise has led to them changing supplier. That's 14% and probably higher than VM would have anticipated if borne out across the whole VM subscriber base. Whether folk actually will depart or will just downgrade part of their packages will be interesting, as will how the higher price will deter people from signing up with VM, especially in this Analogue signal switch off year for much of the country.
- Also of concern if I was Mr Berkett would be the 546 respondees who said they're staying but are not happy. That's big, especially as VM's first profit last quarter came from increased income per customer rather than solid customer subscriber growth. The message is loud and clear: we pay enough, you can't squeeze us harder or we'll vote with our money. This blog's demographic is the high end of Virgin Media's customer base - almost everyone who visits this blog takes the bundle rather than individual services and pays for TiVo and maybe even the Sky Premium HD package too. But we don't have bottomless pockets and they shouldn't assume we do.
- So that's 81% of respondees unhappy with the price rise. Only 9% thought if fair and 8% weren't fussed. I guess if VM had sweetened the bitter pill with some new TV services (Sky Atlantic? F1 HD? More HD channels??) rather than increasing broadband speeds again (something there appears to be less appetite for) things may have been different. But they didn't. An odd decision to put all that UKTV money into just broadband - I don't think Sky would have done that but would have invested in content.
February 24, 2012
The VMHD poll votes on the April price rise
Poll results in - thanks to the 804 of you who responded regarding Virgin Media's announcement of an above-inflation price rise for its higher paying customers. Here are the headlines from the poll: