Net cable customer additions of 39,500 in the quarter, up from 6,300
Churn down from 1.7% to 1.4% in the quarter
Cable ARPU up 1.8% to £48.73 in the quarter
On-going improvement of customer base mix in the quarter
TiVo customers increased 205,900 to 1.14m; now 30% of TV base
52,200 increase in the paying TV base
Superfast broadband customers (30Mb and above) increased 452,900 to 1.8m, now 42% of broadband base
- TiVo customers increased 205,900 to 1.14m; now 30% of TV base
Mobile revenue down 3.1% to £137m in the quarter
Business division revenue up 9.5% to £169m in the quarter
...the appeal of our TiVo service is driving pay TV growth. We added 205,900 more TiVo customers during the quarter to reach a total of 1.14m at the quarter-end, which represents 30% of our TV customer base. This uptake has helped to drive the overall number of paying TV customers, which increased by 52,200 in the quarter.
While TiVo demand remained strong, we managed the mix between new and existing customers to optimise returns resulting in lower net additions than in the previous quarter. However, we achieved our highest ever TiVo gross additions from new customers in the third quarter, whilst migrations and cross-sell only accounted for around 48% of TiVo gross additions. This compares to around 60% of TiVo gross additions coming from migrations and cross-sell in the previous four quarters.
In the coming weeks, we will be launching the latest enhancement to our Virgin Media TiVo service - Virgin TV Anywhere. This new development will allow our TV customers to stream live channels to their iPhone or iPad, with even more available on their PC, Mac or laptop, including thousands of hours of on demand content. The iPad and online versions will also allow Virgin Media TiVo customers to tap into their TiVo boxes to record shows, manage their recordings and change their series links.
We also re-launched our on demand movie pay-per-view service as 'Virgin Movies'. The revitalised movie service offers over 500 of the latest films straight from the cinema as well as a massive catalogue of films available on-demand on TV or via the web with the online service available to everyone, including non-Virgin Media customers as well.