Sure, the picture quality is pretty good, but to be honest the much-celebrated arrival of high definition programmes to the Virgin Media version of iPlayer is a serious disappointment.
There has been no sign (yet) of recent prestige BBC series George Gently, South Pacific or The Incredible Human Journey, but we're treated to the likes of Kerwhizz and Doctors - hardly the most compelling HD programming. Yesterday there were just seven programmes listed.
Surely if the service on cable is to add any value it is with the flagship programming rather than CBeebies and a second-rate soap. I can understand rights restrictions prohibiting the inclusion of US imports such as Damages and Heroes, but the omission of the better BBC HD homegrown series seems most bizarre.
Is it the BBC or Virgin to blame? I see both of the documentary series are available in HD online, so I suspect the latter.
And where's the promised ITV HD content in on demand? Promised four months ago but still nothing.