"British Sky Broadcasting has made what appears to be a knock-out bid for a package of seven digital television channels owned by Virgin Media, offering about 60% higher than its nearest challenger. None of the other declared bidders, including Channel 4, Time Warner, RTL and NBC Universal, have bid much more than £100m - well short of BSkyB’s £160m approach. The BSkyB bid creates a dilemma for Virgin Media, which aims to reduce its net debt of £5.9bn but would hesitate to sell to its fiercest rival in the distribution of programming."Full story here. At least one company see the high definition possibilities for these US-show-centric channels...
May 29, 2009
Sky heads the pack for Living, Virgin1 et al
According to the Financial Times, Sky is going to be the new home of Virgin Media's television brands Living, Bravo, Challenge and Virgin1: