So Sky has the bigger number, but in terms of penetration of overall customer base it is Virgin that is actually closer to a quarter of its TV customers having HD services. Of course, the fact that the only PVR from Virgin is an HD device has distorted these numbers somewhat, but with the vastly improved HD line up on Virgin and now the non-PVR HD box shipping, I wouldn't be surprised to see a more rapid take up of HD penetration on cable this year.
- Sky added 482,000 extra subscribers to its HD service, the highest quarterly additions to date. Total HD subscriptions are now almost 2.1 million equivalent to around 21 per cent of its customer base (up from 8.4 per cent in Q4 2008).
- Virgin’s V+ HD service added 112,700 subscribers to reach 862,000 by the end of 2009, equivalent to 23 per cent of its TV subscriber base (up from 14 per cent in Q4 2008).
April 11, 2010
23% of Virgin TV customers now have HD
Found this interesting snippet in an OFCOM report this week on the take up of HD services in the UK: