Whenever Virgin Media raises its prices it's a confusing time as we all have different deals and I can only really comment on how the rise affects me. I'm on the VIP package and have just renewed it for a further twelve months to get the Netflix deal, and I've had the email saying that my monthly charge from February will be up by £4.95. Elsewhere I've seen it reported that prices are going up by an average of 6.7%, but it really does vary depending on what deal you've got - my increase is actually 4.3%.
That'll be affordable for me but some may say enough's enough. Virgin Media has sweetened the pill slightly by upping broadband speeds around the same time with the top tier of 130mbps being elevated to a BT-thumping 152mbps.
(It would be nice if they'd throw in Sky Atlantic and the missing Sky HD channels to sweeten it further, but I still have no news on that front to offer.)