Virgin Media lights up TV screens with Netflix launch
● Netflix app now available in over 1.8 million Virgin Media TiVo homes
● Customers taking a Premiere or VIP Collection eligible for a six-month gift subscription to Netflix
● Unbeatable choice of latest blockbusters now available on Virgin Media
Netflix launches on Virgin Media TiVo today, bringing critically acclaimed original series including House of Cards, Hemlock Grove, Arrested Development and Orange is the New Black, as well as Netflix exclusives like the hit series Breaking Bad, to over 1.8 million UK homes1.
The brand new Netflix app complements Virgin Media’s huge collection of On Demand entertainment, with over 6,000 hours all ready to watch instantly. This includes an unbeatable choice of films from Virgin Movies, Sky Movies, PictureBox and now Netflix, the world’s leading internet television network, alongside dedicated movie channels such as Film4 and TCM.
New and existing Virgin Media customers can enjoy an unprecedented six month gift subscription to Netflix if they sign-up to Virgin Media’s Premiere or VIP Collections2. Virgin Media TiVo customers on other packages will be able to make the most of the one-month free trial offered to all new Netflix members.
Virgin Media viewers can easily search and browse Netflix’s acclaimed line-up and right across Virgin TV’s entire choice of entertainment, including content apps such as BBC iPlayer and catch-up TV from all the UK’s terrestrial broadcasters, Virgin Movies and complete series of On Demand television.
Dana Strong, Virgin Media’s chief operating officer, said: “With the addition of our Netflix app, Virgin Media customers have an unbeatable line-up of movies and TV series to choose from. Whether it’s part of a subscription or pay-per-view, Virgin Media TiVo will help you find everything from the classic gem you’ve always wanted to watch to this summer’s biggest hits, all seamlessly integrated for simple, easy viewing.
“People love watching with Virgin Media TiVo and we continue to lead the way as the fastest growing pay TV service in the country. In two years, 1.8 million homes have signed up to Virgin Media TiVo and what we believe is the best way to watch television.”
Bill Holmes, global head of business development, Netflix, said: “By partnering with Virgin Media we’re bringing an amazing Netflix experience to millions of TV fans and movie lovers.”
Following a successful pilot, Netflix is available in the Apps & Games section of Virgin Media TiVo and coincides with the latest updates to Virgin Media TiVo for all customers. From greater energy efficiency for each set-top box, to improved WishLists™ and recommendations, Virgin Media continues to develop the service, making Virgin Media TiVo the best way to watch TV, ever.
couple of foot notes on the press release I missed:
1 The Netflix app roll-out is underway and will be complete by 15th November
2 Customers already taking the Premiere or VIP Collections package will need to re-contract for another 12 months to enjoy the six month gift subscription to Netflix. Limited availability. After the initial promotion period Netflix will cost £5.99 on a month-by-month basis.