According to this story, Freesat installations doubled over the last quarter, now over 200,000 for the fledgling satellite "Freeview and then some" from the BBC and ITV. Quickly catching up with BTVision, that's hugely impressive given the lack of hardware, especially the PVR, on the retaillers' shelves.
So what's attracting punters? Well it's not the channel line up (it doesn't even boast Fiver or Five US yet) and the SD picture is by some accounts even worse than that of Freeview. So what could it be?
Well, apparently 61% of a "customer panel" said that the availability of high definition content was their "primary reason" for opting for the sub-free service.
Hello? Mr Berkett? Anyone home??