Sky Atlantic – From early 2011, the brand new channel will provide an exclusive home to some of the most eagerly anticipated shows intelevision, including all of HBO's new series such as the already critically acclaimed Boardwalk Empire and the forthcoming Game of Thrones, Luck and Tremé. Sky Atlantic will also be the exclusive home of Mad Men from 2011.Plenty of use of the word "exclusive", but nothing about it being exclusive to Sky customers. Fingers' crossed.
Also announced last week was the launch of Sky's internet-based Anytime+ video on demand service, which is likely to be good news for those of us waiting for Sky One programmes to start appearing on Virgin Media On Demand as promised. Whilst Sky were never going to let VM have this as a service before Sky got its on demand act together, presumably now they're launching the Sky service we're finally going to see the likes of Fringe and Modern Family on demand now too.