So on the day we gain Sky 1 HD, Sky announces it will launch another channel to carry the premium US content and we're none the wiser as to whether we will get it in either SD or HD on cable. Ho hum. I suspect we won't hear any confirmation on Virgin Media carriage until a lot nearer the launch next year.
From The Guardian:
BSkyB is to launch a new subscription channel, Sky Atlantic, that will be home to US imports including Mad Men, Boardwalk Empire and Treme.
Sky Atlantic will have the UK TV premieres of HBO shows including Martin Scorsese's critically lauded prohibition era drama Boardwalk Empire and The Wire co-creator David Simon's new show, Treme.BSkyB also confirmed today that it has secured the exclusive UK broadcast rights to AMC's Mad Men from next year's series five for the life of the show. Mad Men will also be broadcast on Sky Atlantic.
Other HBO programmes that will premiere on Sky Atlantic include Luck, executive produced by David Milch and Michael Mann and starring Dustin Hoffman; Mildred Pierce, featuring Kate Winslet; and fantasy drama Game of Thrones. Future series of HBO shows such as Entourage and Big Love will also be shown on the channel.
BSkyB said that it could not at this stage confirm any wholesale deals with other pay-TV operators, such as Virgin Media, to carry Sky Atlantic.