Sky today confirmed the eagerly awaited launch of Sky Atlantic HD – a brand new channel that will provide the very best in entertainment, drama and films to Sky customers across the UK and Ireland. Bringing together innovative and distinctive original productions from home and abroad, Sky Atlantic will be free and exclusive to all 10 million Sky customers from its launch on 1 st February 2011. [...] Sky Atlantic will also be available in standard definition in non Sky + HD homes, allowing all 10 million Sky homes to enjoy the channel from launch.
There's no ambiguity there to give me any hope of us having even the SD version at launch. Damn you Sky...looks like I'll be watching Mad Men season 5 on the laptop next summer if this doesn't change in the coming months.