Virgin Media has turned to Tribune Media Services (TMS) to provide its recently-launched TiVo-powered proposition with a variety of entertainment content.
Under the deal, TMS will deliver linear TV schedules, images, information on celebrities and details about individual programmes for the cable broadcaster.
The company, which powers TV and film guide products through clients such as Google, Microsoft and Internet Movie Database, will also give Virgin subscribers access to show synopses, pictures of cast members, logos and award histories.
Ian Mecklenburgh, director of consumer platforms at the pay-TV giant, said the TiVo service offers UK viewers a "truly personalised" experience.
"Our agreement with TMS will help them find exactly what they want and discover even more," he remarked.