Virgin Media’s TV customers will be able to watch Clash of the Titans at home three days before the film is released on DVD. The blockbuster movie will be available via Virgin Media’s Movies on Demand service for £14.95. Customers will be able to watch the movie as many times as they’d like over a 48 hour period before receiving a DVD copy just a few days later.Not sure if there will be many takers for this, but it's an interesting approach. Is anyone that keen on seeing the film that they would pay £14.95 to get it three days early? Amazon.co.uk is listing the film at £9.99 for the DVD and only £15.93 for a triple pack that contains the DVD, Blu-Ray and Digital copy, so Virgin's pricing looks way of the mark. And the Virgin offer ain't for an HD version - the on demand film is only SD.
As an idea it has potential, but this particular execution leaves something to be desired.
(Oh, and the film's pretty average if you haven't already seen it.)