“We see this very much as part of our multi-screen strategy - TiVo is at the centre of that. The way we are creating TiVo is replicated in this service - there’s a real focus on content discovery - you can search, browse, get recommendations and make playlists - helping you discover content you know you like or didn’t know you liked.
“It very much complements TiVo - that will be about bringing new content sources from the web to the TiVo.”
Green wouldn’t comment on from which web sources Virgin’s TiVo box will offer content, but he referred to “apps” as much as video and likened it to the TiVo Premiere service in the U.S., which includes YouTube, Time magazine, CNET, Twitter, Netflix and Blockbuster rentals, RSS, podcasts, a range of photo sharing and music access services plus side-loading of recordings and more.
“What TiVo does allow is a whole world of combining over-the-top delivered content with our core TV service. That can be a whole range of apps as well as pure video. TiVo Premiere opens up that whole new world from the web to TV.”
It’s the first time TiVo has operated in the UK since 2003, when it abandoned the Thomson PVR10UK box it built with with Thomson Multimedia and BSkyB. It gives Virgin Media exclusive UK rights to use the TiVo brand and technology.
July 30, 2010
More on TiVo and Virgin Media
Virgin Media’s TV and online executive director Alex Green has given an interesting interview to paidContent:UK in which he talks about the arrival of TiVo on Virgin Media