It would be good to have an actual date rather than a season...mind you, judging from last summer it only lasts for 24 hours anyway, albeit nobody knows which particular day summer will fall on in advance! Best news this year, and E4 HD too. Here's the full press release.
Film4 HD to launch exclusively on Virgin Media
- High Definition films from Film4 for the very first time
- E4 HD and Film4 HD join Virgin Media’s growing HD channel line-up
Film4 HD will offer a daily line-up of fantastic movies. The channel will showcase the very best of British film-making, including Slumdog Millionaire, Mike Leigh’s Happy Go Lucky and Ken Loach’s Looking for Eric, as well as US independent films, Hollywood blockbusters, mainstream drama and comedy, foreign films and cult cinema alongside special features, in-depth interviews and exclusive programming, Film4 is the UK’s favourite film channel.
E4 HD offers hugely popular programmes including Glee, Skins and Hollyoaks in HD and simulcasts the E4 schedule. Alongside a choice of Channel 4 commissioned programmes, E4 HD also offers a range of films and well known US series including Desperate Housewives, 90210, and Ugly Betty in HD. E4 HD is expected to launch on Virgin Media in April.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: “Channel 4 has a great track record in delivering innovative and compelling content and we’re delighted to bring some of their very best films and most popular programmes to our customers in stunning HD. As more and more households become HD-ready, we’re lining up content that makes the most of High Definition and are making HD available to all our of customers for no extra fee.”
Sarah Rose, Head of VoD and Channel Development at, Channel 4, said, “We’re really excited to be launching Film4 HD and showcasing some fantastic British films to millions of viewers in High Definition. There’s a growing appetite for HD and our line up of C4HD, E4HD and, now, Film4HD provides a great choice of HD content for viewers.”
E4HD and Film4HD join Virgin Media’s growing HD line-up of C4HD, BBC HD, ESPN HD, FX HD, MTVN HD, National Geographic HD, LIVING HD (a Virgin Media exclusive) and the forthcoming Discovery HD and Eurosport HD channels.
So far this year, Virgin Media has announced four new HD channels and the company plans to reveal more details about further launches in the coming months.