Freesat has claimed it is winning over BSkyB customers – with almost 400,000 defecting to date – and Ofcom's pay-TV review is expected to provide an additional surge in new signings for the fledgling digital satellite TV service.The joint venture between the BBC and ITV announced today that it has passed 1 million customers. The company, which provides a free-to-air alternative to Sky's pay-TV digital satellite service, claimed that 40% of Freesat customers are former Sky subscribers.Originally seen as a genuine HD alternative to Sky, especially with ITV HD as an exclusive via the red button, the service for HD customers has stalled somewhat of late. It still has only BBC HD and ITV1 HD, there's no word on the arrival of 4HD, E4 HD, Film4 HD or Five HD, and the quality of the BBC HD service has reportedly deteriorated dramatically. Early press releases cited HD as the main reason for people adopting the service, but these days Freeview HD is looking a better option for those not looking to pay a monthly sub for their TV but wanting a few HD channels.
March 24, 2010
Freesat tops 1m, but where's the HD?
According to MediaGuardian, Freesat now has 1m customers