Sky Anytime - Virgin Media press release

Virgin Media today confirmed that thousands of hours of films, shows, sport and news will be added to its pioneering TV On Demand service with the launch of Sky Anytime on Virgin Media. The addition of Sky Anytime on Virgin Media will increase what is already the largest collection of On Demand entertainment in the UK by over a third, to provide over 6,500 hours of TV and movies On Demand, with selected content available in HD and 3D.
Virgin Media TV customers now have access to On Demand content from a range of Sky channels in line with their underlying subscriptions.* With the content bundled into their existing TV package at no extra cost, this adds even more value for customers. Virgin Media delivers an instant TV On Demand experience, through its dedicated fibre optic network.**
The arrival of Sky Anytime on Virgin Media makes Virgin Media a leading destination for movies On Demand as film fanatics can now enjoy access to over one thousand titles at the press of a button. Virgin Media TV customers subscribed to the Sky Movies Collection*** will now be able to access up to 500 titles from Sky Anytime as well as over 500 movies made available through FilmFlex, PictureBox and Virgin Media Player.
Sports fans subscribed to the Sky Sports Collection**** will also have the opportunity to catch-up on the latest sporting action, with highlights from the Barclays Premier League, UEFA Champions League football, international cricket and European Tour Golf.
Sky Anytime on Virgin Media has already started rolling out, initially for customers on Virgin Media’s XL TV tier who will have instant access to popular shows On Demand including Glee, Steven Spielberg’s Terra Nova and more from Sky1, Sky Living, Sky Arts and Sky News, and in HD where available. From early 2012 selected programmes from these channels will also be made available to M+ TV customers and above through Sky Anytime on Virgin Media.
A range of On Demand content from Sky’s channels will also be made available in the coming weeks online through the Virgin Media Player service.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: “Virgin Media offers the most complete TV On Demand experience in the UK and is the perfect place for movie fans with over one thousand fantastic films available instantly On Demand.”
“The addition of Sky Anytime on Virgin Media forms part of our ongoing commitment to developing a compelling and complete digital entertainment service. With a growing On Demand library designed to offer range and depth, all delivered instantly, customers now have even more flexibility to enjoy whatever they want, whenever they want it.”
Virgin Media’s TV On Demand service boasts thousands of hours of high-quality content including HD and 3D. The service includes seven day catch-up TV from all public service broadcasters as well as full series and exclusives from content partners such as FX, Warner TV, Aardman Studios, Starz and Discovery Networks.

* Sky Anytime on Virgin Media is a bonus service available to customers with compatible equipment, providing TV On Demand content for Sky basic SD and HD channels included within their subscriptions.

** Virgin Media customers do not require Sky Broadband to access Sky Anytime on Virgin Media.
*** Channels include Sky Movies Modern Greats, Sky Movies Drama & Romance, Sky Movies Family, Sky Movies Classics, Sky Movies Comedy, Sky Movies Action & Adventure, Sky Movies Crime & Thriller, Sky Movies Sci-Fi & Horror, Sky Movies Indie, Sky Movies Premiere, Sky Movies Showcase, Sky Movies Premiere +1, Disney Cinemagic, and all HD variants excluding Disney Cinemagic and Sky Premiere +1.
**** Sky Sports 1, Sky Sports 2, Sky Sports 3, Sky Sports 4 and HD variants excluding Sky Sports 3 and 4.