BSkyB managed to add 26,000 new pay-TV customers in the quarter, taking the total subscriber base to 10.2m, well down on the almost 100,000 added in the same quarter last year.Virgin Media's numbers for the same quarter are published next week.
BSkyB added 103,000 customers to its HD service, which stands at 3.9m of its total subscriber base, while broadband numbers rose 150,000 to 3.5m.
Telephony customers rose 147,000 to 3.2m, while those taking their line rental through BSkyB rose 212,000 to 2.9m.
The total number of customers taking TV, broadband and a "talk" product grew by 5% to account for 28% of BSkyB's total customer base – a 29% year-on-year increase.
The company will also be pleased that average revenue per user – a key metric for analysts and an indicator of whether the company could be facing a slowdown in the economic climate – remained relatively stable at £535, up £25 on a year ago.
October 19, 2011
Sky increase profit but customer numbers slow
The recession strikes? Sky's Q3 2011 results suggest even the most robust business can feel the pinch in hard economic times: