Neil Berkett, the Virgin Media chief executive, agreed that Sky Atlantic is "a great product". But he admitted that Virgin Media customers would not be getting the channel "anytime soon".
"[BSkyB] have an unrealistic price on the product," Berkett said. "It is a great product but I don't want to get into a war of words, I did note Mike Darcey's comments. I understand the position they are taking."
When asked about Virgin Media's relationship with BSkyB, Berkett described it as "cordial", despite the two competing pay-TV companies often finding themselves at loggerheads over industry issues.
However, he also said that consumers were "suffering" from BSkyB's dominance of UK rights to Hollywood movies, currently the subject of a Competition Commission investigation. "Our view is consistent, it is the same in respect to sports and movies," he said. "Sky has control and consumers are suffering as a result of it."
February 17, 2011
Neil Berkett talks about Sky Atlantic on Virgin Media
Another piece from The Guardian, who are giving Virgin Media a fair bit of coverage today: