The BSkyB chief operating officer, Mike Darcey, warned Virgin Media subscribers who want to watch The Sopranos and Mad Men not to expect Sky Atlantic on their EPG any time soon.Hmmm. Well, if you were looking to sell content and were in negotiations, you would hardly say that you were asking an unfair price or that Virgin were willing to pay through the nose, would you?
Darcey indicated that Sky was in talks with Virgin Media about a carriage deal to get Sky Atlantic onto its cable TV service.
But he implied that the two companies were some way off agreeing what Virgin Media might pay to carry Sky Atlantic, saying the cable company "would love Sky Atlantic and love it on the cheap". "I think it was offered at a very reasonable price," Darcey said.
"Negotiating with Virgin Media is too strong a word. The team went down ... and made quite a substantial pitch [and] explained what we thought was a fair price. Thus far they have not been persuaded,"
He added that he felt that Virgin Media's "enthusiasm" for content had always been "a little bit lukewarm" – making reference to the sale Living TV to BSkyB last year and the current process to get rid of its 50% stake in Gold and Dave operator UKTV.
February 04, 2011
Sky: "Atlantic will not be on Virgin Media any time soon"
From The Guardian: