Just received a reply from Mr Berkett's office regarding HD Channels and ESPN. Below is the reply (Please note no mention of coming soon)Nothing official from Virgin and not the first time we've seen a possible date. I will see if anyone at VM can substantiate this. Stay tuned...
We are in negotiation with ESPN
We will launch half a dozen channels on August 1
UPDATE: Just got this back from VM support:
At the moment there have been no announcements, as soon as anything new does come out this will be communicated to the customers.
Virgin Media Technical Support