Through Freesat and Freeview, as well as the iplayer, the BBC is working to open up the routes into HD for audiences. While Sky and Virgin Media will undoubtedly continue to be an important part of our HD landscape, the non-subscription services in which the BBC is a partner - to be joined in time we hope by Project Canvas - offer important alternatives. Leaving HD as a premium product - whether in terms of content or platform - might make profits for some but would leave us ultimately failing to realise the true potential for UK audiences. Opening up the technology, to the point where it simply becomes the next television standard across the board, can deliver far, far more for all of us.
But the decisive factor will be providing content that audiences love.
The whole post is worth a read - nothing technical and nothing that will surprise, but interesting nevertheless.